When promoting a business on Instagram, you need to hook the user at a glance. If a person is not attracted to a picture, he is unlikely to read about the wonderful properties of your products and follow the links. And when you post useful content, it’s also important to structure it for users: placing images in a profile on a grid gives a ton of possibilities.
Let’s look at account design options for a wide variety of businesses.
Stagger the photos, alternating similar images through one. For example, photographs – with quotes. Or contrasting pastel photos.
Do not limit yourself – come up with a unique sequence. If you have an online store, alternate photos of products with text content (reviews, useful information). Choose what fits your page content.
Another simple and effective way to personalize your account. Each row can be devoted to one topic or section. You can group by color, style, or type of content.
Placement in a line can be not only horizontal, but also vertical.
Use the same approach and place visually similar photos diagonally.
When applying the Layout and Diagonal layouts, publish three photos at once. Otherwise, the rows will be mixed, and the design logic will fail. If you still want to publish one image at a time, choose a structure with three vertical lines – provided that you do not care about the location of these same lines. Then, when adding a new photo, the lines will change places, but this will not hurt the design.
This format is popular with shops, clothing designers, beauty salons, and tattoo parlors. Alternate a close-up showing parts with a common one. This will give a complete picture of your product or service.
The above methods require self-discipline: you must upload photos according to a schedule – today is one color, tomorrow is another, today is the photo of the product, tomorrow is the inscription … If the outbursts or the needs of the business require you to publish some content urgently without taking into account the order, you will like this option :
The Instagram grid is very flexible: you can simply select several formats for yourself (for example, panoramic photos, portraits and inscriptions) and publish them in a free sequence. If different types of images will clearly differ from each other, they will still give the profile the necessary structure: we clearly see different groups of content on the example, even with a free order.
Frames in the form of geometric shapes.
You can not limit yourself to only square frames. Rectangular, round – experiment with different geometric shapes.
The use of frames of different sizes looks good …
… and frames of various shapes.
Not only white, but also black, frames of all colors of the rainbow.
The use of such frames is ideal for designing a portfolio of a photographer, artist or designer. The frame highlights each photo individually and focuses on the image itself.
Sometimes, using frames, you can not only emphasize a specific photo, but also link the images together so that the page look like one picture.
The image of branches on white frames is divided into four parts: it creates a sequence between photos and encourages you to flip the profile further and further. This is a plastic design option, you can upload only one photo at a time. Technically, this is a design along vertical lines, where each line corresponds to the desired part of the frame.
Here is another version of an interesting and flexible design with frames:
The semicircular pieces of the frames form waves: they can be of any color, with or without any inscriptions. Sometimes, as an example, it’s clear that the frames are completely overlooked – the composition of portrait photos is constructed in such a way that the image itself fits into the “wave”. Due to the variability, the account looks lively and modern, and when publishing a new picture there are no strict restrictions on the colors and content.
A profile with such a design is difficult to leave. Flipping through it, you don’t notice how time flies. Photos and elements harmoniously flow into each other.
Do you have a sales blog about your industry? Then this is the perfect feed format. It’s easy to guide and direct the reader to the selected sections. And additional design elements immediately tell about the topic of the page.
And you can make it easier – cut one photo into 9 or 12 parts. By this principle, insta-landing pages are created. If you need a landing page on Instagram, you can’t find a better option.
To create Collage and Puzzle designs, you will need third-party applications or skills to work with Adobe Photoshop, Adobe Lightroom.
Color in design
Primary color selection
An account composed of black and white photographs will always look stylish and harmonious. But a little monotonous for a commercial profile. Therefore, you can select one or more primary colors and use them in the content.
The main color of the page can be changed by planning transitions and selecting photos.
Do you have branded colors? Make page with their help. If not, choose the ones that suit the image you are creating and are better perceived by the audience.
Mood and tone
Use the same settings when processing photos. This will give integrity to the page. Bright and contrasting or airy and weightless?
To get this effect, apply one filter to all photos. It doesn’t matter what your Instagram is dedicated to – this technique will add appeal and harmoniously combine all the elements.
Sometimes the use of a single color scheme for an account is very limited. You can make smooth transitions between colors like gradients.
With transitions between colors, you can publish not only similar photos in one gamut, but any pictures. Color will serve as a structure – so you can do impromptu sections with photographs: first a series of one color, then a transition, a series of a different color.
Shooting and photography style
Plan and perspective
Choose a plan or view from which photos will be taken. Photos with a repeating element or the same feed make the profile recognizable.
It is successfully used by cafes, food delivery services, manicure and tattoo artists.
Black and white photography, minimalism, pop art, comics, doodling. Designs where the components are designed in the same style. Well suited for illustrators, artists, designers who have found their own style.
Covers for stories in the section “Actual”
Recently, not only photos have affected the appearance of a profile: many save their stories in a profile, and for them you can make covers that fit into the style of your account. The covers are very small, so the images there should be concise and clear.
Very often, illustrations are taken as covers. Simple icons can be downloaded on the Internet or made independently. Perhaps your company already has a set of frequently used illustrations, icons on the site or interesting fragments of the corporate pattern – they can be transferred to covers for stories.
Photos may also work. But there are two criteria to them. Firstly, one object must be depicted there, large and clear. Secondly, they must match the color scheme of the profile.
Suitable covers should be selected based on the direction of the company. Sometimes even abstract patterns from stocks or fragments of famous paintings are well suited. If there are no corporate illustrations, and you can’t do it yourself, you can adapt any graphics on the Internet to cover.
For a beautiful design, it is not necessary to publish on a tight schedule, and you can do without artistic skills. The main thing is to choose a design method that meets your tasks, and stick to it.
And if all this SMM is sorely lacking in time and you want to delegate it, contact me for promotion on Instagram . The service includes strategy development, account design, design and content, targeting.